Chef Gordon Nightmare Ramsay

Chef Gordon Ramsay is a man who has many TV shows and owns a number of great restaurants around the world.  One of his popular TV shows is called Kitchen Nightmare.  The reality show, Kitchen Nightmare, consist of the story idea where they contact him to help fix their restaurant: he samples their food and tells them it taste like shit, he tries to find out from the owners and employees why their restaurant sucks and is losing money, then he turns it all around by changing the people and their menu.  OK, seems simple enough, but how do they actually find these restaurants?  They supposable contact him, but are they really answering an ad or call to find restaurants in their situation?  Did they read a posting on Craig's List:  is your restaurant losing money, does the food from your menu taste like shit, are you an idiot and do not realize you can kill people from serving them rotten meats and vegetables, did your chef learn how to cook in a fast food restaurant, or did you listen to the chic that you brought back from Bangkok on her investment advice (human trafficking never pays)?  I just hope to God the restaurants that are on Kitchen Nightmares are not a general reference to the American food industry